Cinematic view of an esports broadcast control room

DFRAG

사람들이 기억하는 순간을 만듭니다.

DFRAG Media Group는 라이브 제작, 방송, 콘텐츠, 기술 및 이벤트 운영을 아우르는 엔드투엔드 이스포츠 경험을 제공합니다.

[ 프로젝트 시작 ]

브리즈번 기반 이스포츠 제작, 방송 및 기술 기업.

DFRAG Media Group는 브리즈번에 기반을 둔 이스포츠 제작, 방송 및 기술 기업입니다. 토너먼트 운영, 라이브 제작, 콘텐츠, 크리에이티브 서비스와 전용 소프트웨어를 결합해 완전한 경쟁 게이밍 경험을 설계하고 전달합니다.

우리의 작업은 Counter-Strike를 중심으로 하며, 제작 경험은 다양한 이스포츠 타이틀, 형식 및 관객으로 확장됩니다. 전용 스튜디오 방송부터 주간 LAN 이벤트와 원격 제작까지, 개념부터 전달까지 프로젝트를 이끄는 기술·크리에이티브·운영 역량을 제공합니다.

스튜디오 위치

전용 이스포츠 스튜디오는 브리즈번 Banyo에 있으며, 브리즈번 공항과 가깝고 CBD 접근이 용이합니다. 브리즈번의 기술 및 크리에이티브 제작 생태계 안에 위치합니다.

DFRAG production studio environment
  1. DFRAG production studio environment

    01

    Studio

    Purpose-built infrastructure

    A dedicated facility for competition, broadcast, content capture and technical rehearsal, not a temporary hire kit.

    Facility

    Brisbane studio

    • Live switching and replay
    • Player stations on site
  2. Competition player booths

    02

    Focus

    Counter-Strike specialisation

    Competitive formats, player workflows and broadcast language shaped around Counter-Strike as the core title.

    Focus

    CS pathway

    • Online to LAN formats
    • Regional competition ops
  3. Technical infrastructure and server systems

    03

    Software

    In-house systems

    Event software, tournament tooling and operational dashboards built to support real production requirements.

    Layer

    Software

    • Competition systems
    • Broadcast tooling
  4. Production control room

    04

    Delivery

    Studio, remote and on-site

    The same operating model travels: contribution from remote talent, control from studio, or full on-location deploy.

    Modes

    Hybrid ready

    • Remote contribution
    • On-site production

하나의 운영 모델 아래 엔드투엔드 역량.

크리에이티브, 제작, 경쟁 및 기술이 분리된 공급망이 아니라 함께 전달됩니다.

Broadcast switching and monitoring suite

Capability 01

Live Production and Broadcast

Operate from our Brisbane studio or deploy production capability to external venues.

  • Live esports broadcasting
  • Remote production
  • Broadcast graphics
  • Commentary workflows

DFRAG.gg

Oceania’s Counter-Strike competition hub — see Our Work for the full pathway from community leagues to sanctioned ranked events.

[ DFRAG.gg ]

이스포츠 제작을 위해 설계되었습니다.

경쟁, 방송, 콘텐츠 촬영 및 기술 리허설을 위한 브리즈번 전용 시설.

Floor view

Tap a zone or a marker on the map. Switch Downstairs, Upstairs, or Cutaway.

Isometric downstairs map of the DFRAG LAN centre and interview set
  • 10 gigabit networking throughout
  • Remote camera operations
  • End-to-end product servicing

What the studio delivers

A

Production

Live switching, replay, graphics, audio and show control.

  • Live switching
  • Replay & graphics
  • Audio production
  • Show control

B

Broadcast

Primary and secondary streams, remote contribution and clean feeds.

  • Primary and secondary streams
  • Remote contribution
  • Clean feeds
  • Remote camera operations

C

Competition

Player stations, tournament infrastructure and server operations.

  • Dedicated player stations
  • Tournament infrastructure
  • Server operations
  • 10 gigabit networking

D

Content

Cinematography, interviews, product content and post-production.

  • Cinematography
  • Interview setups
  • Product filming
  • Editing and post-production

명확한 전문성을 갖춘 경쟁 경험.

Counter-Strike는 핵심 경쟁 전문 분야이며, 더 넓은 이스포츠 타이틀에 대한 제작 경험이 이를 뒷받침합니다.

Core specialisation

Counter-Strike

Primary competitive specialisation across online and LAN formats.

  1. 01

    Focus

    Core title focus

    Formats, rulesets and broadcast language built around Counter-Strike as the primary competitive product.

  2. 02

    Pathway

    Online and LAN delivery

    Qualification windows, team communications and finals operations designed so online and LAN stages feel like one production journey.

  3. 03

    Region

    Oceania regional focus

    Competition and coverage oriented to Australian and wider Oceania audiences and partners.

  4. 04

    Fit

    Production + ops under one roof

    DFRAG connects tournament operations, studio broadcast and software rather than handing each layer to a different supplier.

A pathway for Counter-Strike in our region.

We build the competition systems, community leagues, flagship events and international pathways that grow Counter-Strike across Australia and New Zealand — from first matches on DFRAG.gg through to Valve Ranking System participation on the global stage.

DFRAG.gg platform mockup with OCE VRS team rankings

01

Platform

Pathway and platform

DFRAG.gg is the hub for our regional Counter-Strike ecosystem. We run our own server infrastructure and anti-cheat applications, deliver and store match statistics, and publish coverage so teams and players can follow results, profiles and upcoming events in one place.

  • Owned server infrastructure
  • In-house anti-cheat applications
  • Stats delivery and historical storage
  • Match results and event coverage on DFRAG.gg
  • Team and player profiles
[ DFRAG.gg ]
Competition player booths

02

Leagues

Community leagues

Our casual and competitive league ladder is operated, scheduled and managed in-house. We work directly with teams — from registration through match administration — so every fixture is covered on the website with the stats that sit behind the pathway.

  • DFRAG Amateur League
  • Pathway into DFRAG Main League
  • DFRAG Champs League
  • Direct team liaison, scheduling and match operations

03

Events

Flagship events

Alongside the ongoing league pathway, we produce and support landmark Counter-Strike events that define the competitive calendar for our region.

  • DFRAG Invitational

    Flagship closed invitational competition

  • DFRAG Wildcard

    Open pathway into higher-tier DFRAG competition

  • DFRAG Open Series

    Recurring open competition series for the region

  • ZOWIE Extremesland

    Partnered regional competitive production

  • HyperX Intel Nationals

    National-level competitive production

04

Brands

Brand concepting

We also concept and deliver competitive experiences for hardware and brand partners — formats, operations and production shaped around their objectives, not a one-size template.

  • Logitech
  • GIGABYTE
  • ZOWIE
  • HyperX
  • Intel
Valve Regional Standings leaderboard with Oceania teams

05

Global

International stage and VRS

The same pathway supports Australian and New Zealand teams when they represent the region overseas. Our ranked, Valve-sanctioned events feed into the Valve Ranking System, so domestic competition connects to coverage and ranking on the global stage.

  • Facilitating AU and NZ teams on the international stage
  • Connection into Valve’s Ranking System (VRS)
  • Sanctioned ranked events approved by Valve and covered globally

첫 개념부터 최종 방송까지.

크리에이티브, 제작 및 기술은 하나의 통합 워크플로로 운영됩니다.

Atmospheric production timeline lighting for the workflow section

Phase 01

Discover

Objectives, audience, format and success measures defined with stakeholders.

  • Objectives
  • Audience
  • Success measures

다학제 운영 모델.

제작, 경쟁, 크리에이티브 및 소프트웨어 전문성을 하나의 운영 모델로 결합해, 여러 공급업체로 분절하지 않고 기술·크리에이티브 문제를 해결합니다.

Isometric view of the DFRAG production facility with interactive operating zones

Select a node to inspect the live link.

SYS-02

Linked

Broadcast

Switching, graphics, commentary and distribution run as a single production stack.

  • Broadcast engineering
  • Commentary and talent management
  • Editing

교육 및 산업 경로.

실습, 현장 학습 및 이벤트 경험을 통해 신진 제작·미디어·기술 인재를 위한 실질적 경로를 지원합니다.

Institution names are shown only where a verified relationship exists.

  • SAE
  • Bond
  • QUT
Emerging talent observing a live production desk
  1. 01

    Observe

    Observe live production

    Observe live production and competition workflows.

  2. 02

    Assist

    Assist under supervision

    Assist on real broadcast and event tasks under supervision.

  3. 03

    Deliver

    Contribute to outputs

    Contribute to delivered outputs with measurable responsibility.

라이브 순간을 넘어 가치를 만드는 콘텐츠.

파트너 콘텐츠는 이벤트의 일부처럼 자연스럽고 관객에게 유용해야 하며, 방해가 되어서는 안 됩니다.

Stage lighting atmosphere for content capture

01

Broadcast

Broadcast stills

Package frames and on-air atmosphere.

Interview filming in studio

02

Social

Social and interviews

Talent, players and short-form cuts.

Post-production colour suite

03

Post

Post and finishing

Colour, recaps and reusable assets.

Gold Coast skyline and coastline at dusk

Destination

Why the Gold Coast.

International teams need more than a venue. Explore the welcome guide built for travel, ops and destination partners.

[ Open the guide ]

볼 가치가 있는 것을 함께 만듭시다.

프로젝트를 알려 주세요. 브랜드, 토너먼트 운영사, 베뉴 및 이벤트 파트너와 협력합니다.

[ Contact address to be confirmed ]
General enquiries
Contact address to be confirmed
Availability
Taking briefings
Studio
호주 퀸즐랜드 브리즈번